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Privacy Policy

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At Multi Pro Hk Company Limited, we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This policy reflects our dedication to innovation, sustainability, and customer trust, aligning with our mission to deliver cutting-edge footwear while respecting your digital rights.

​​1. Information We Collect​​

We gather data to personalize your experience, improve our products, and fulfill orders. This includes:

  • ​​Personally Identifiable Information (PII)​​: Name, email, phone number, billing/shipping addresses.
  • ​​Device & Usage Data​​: IP address, browser type, device identifiers, app interactions (e.g., SmartComfort sensor data).
  • ​​Payment Information​​: Credit/debit card details (processed securely via PCI DSS-compliant partners; we never store card data).
  • ​​Health Data​​: Optional biometric inputs (e.g., gait analysis via Apple Health/Google Fit integration).
  • ​​Consent-Based Data​​: Preferences for marketing, subscriptions, or recycling program participation.

​​How We Collect It​​:

  • Directly via our website/app during checkout or account creation.
  • Through cookies, pixels, and analytics tools (see Section 7).
  • Via third-party partners (e.g., payment processors, logistics providers).

​​2. How We Use Your Data​​

We use your information to:

  • ​​Personalize Experiences​​: Recommend products, optimize sizing, and tailor marketing (e.g., eco-conscious campaigns).
  • ​​Operate Services​​: Process orders, manage subscriptions (e.g., warranty programs), and maintain the app.
  • ​​Improve Innovation​​: Analyze SmartComfort sensor data to refine biomechanical algorithms.
  • ​​Comply with Law​​: Respond to subpoenas or regulatory requests (we notify you unless legally restricted).

​​Not Shared With Third Parties​​:

  • Sensitive data (health, payment) is anonymized or shared only with trusted partners under strict NDAs (e.g., DHL Eco Solutions for shipping).

​​3. International Data Transfers​​

Your data may be transferred to countries outside your residence (e.g., EU to U.S.) for operational purposes. We ensure compliance via:

  • Standard Contractual Clauses (SCCs) approved by the EU Commission.
  • EU-U.S. Data Privacy Framework (DPF) for transfers to U.S. vendors.
  • Data Residency: European users’ PII is stored on EU-based servers.

​​4. Your Rights Under GDPR & CCPA​​

You can exercise the following rights:

  • ​​Access/Portability​​: Request a copy of your data via the Privacy Portal.
  • ​​Correct/Delete​​: Update or erase your information (except where legally required).
  • ​​Opt-Out​​: Unsubscribe from emails or withdraw consent for marketing/data sharing via our app.
  • ​​Object​​: Reject automated decisions (e.g., personalized ads).

​​Children’s Privacy​​:
We do not knowingly collect data from children under 13. Parents/guardians may review/delete data through our portal.

​​5. Security Measures​​

  • ​​Encryption​​: TLS 1.3 for data in transit; AES-256 for data at rest.
  • ​​Access Controls​​: Role-based permissions for employees; regular audits.
  • ​​Anonymization​​: Health/behavioral data stripped of identifiers before analysis.
  • ​​Third-Party Audits​​: Annual penetration testing by firms like Cure53.

​​6. Cookies & Tracking​​

We use cookies to:

  • ​​Essential​​: Session management, secure checkout.
  • ​​Analytics​​: Track app engagement (Google Analytics, anonymized).
  • ​​Preferences​​: Remember language/currency settings.
  • ​​Advertising​​: Serve relevant ads (opt-out via AdChoices).

​​Cookie Consent​​:
New visitors see a banner to accept/non-accept non-essential cookies.

​​7. Data Retention & Deletion​​

  • ​​Retention Period​​: PII stored for up to 5 years post-account closure (or as required by law).
  • ​​Recycling Program Data​​: Anonymized shoe recycling details retained for sustainability reporting.
  • ​​Deletion Requests​​: Processed within 30 days; residual backups purged within 6 months.

​​8. Policy Updates​​

We revise this policy annually or when legal/regulatory changes occur. Significant updates will be notified via email/app alerts. Review the 2025-04-30 at the top of this page.

​​Contact Us​​

For questions, contact our Data Protection Officer (DPO):

  • Email: [email protected]
  • Mail: Multi Pro Hk Company Limited, Attn: Privacy Team, 123 Sustainable Way, Berlin, Germany

At Multi Pro Hk Company Limited, we believe privacy is a fundamental right—and innovation should never compromise trust. By choosing us, you join a community that values transparency, sustainability, and ethical tech. ??